diff --git a/README.md b/README.md
index 65d5631..9c5555c 100644
--- a/README.md
+++ b/README.md
@@ -498,7 +498,7 @@ Any operation can be started from the UI, with a sub command or an API function:
 | `:Lazy help`              | `require("lazy").help()`         | Toggle this help page                                                                                                                                |
 | `:Lazy home`              | `require("lazy").home()`         | Go back to plugin list                                                                                                                               |
 | `:Lazy install [plugins]` | `require("lazy").install(opts?)` | Install missing plugins                                                                                                                              |
-| `:Lazy load {plugins}`    | `require("lazy").load(opts)`     | Load a plugin that has not been loaded yet. Similar to `:packadd`. Like `:Lazy load foo.nvim`                                                        |
+| `:Lazy load(!) {plugins}` | `require("lazy").load(opts)`     | Load a plugin that has not been loaded yet. Similar to `:packadd`. Like `:Lazy load foo.nvim`. `load!` will force load the plugin, ignoring `cond`   |
 | `:Lazy log [plugins]`     | `require("lazy").log(opts?)`     | Show recent updates                                                                                                                                  |
 | `:Lazy profile`           | `require("lazy").profile()`      | Show detailed profiling                                                                                                                              |
 | `:Lazy restore [plugins]` | `require("lazy").restore(opts?)` | Updates all plugins to the state in the lockfile. For a single plugin: restore it to the state in the lockfile or to a given commit under the cursor |
diff --git a/lua/lazy/core/loader.lua b/lua/lazy/core/loader.lua
index c2bc844..9a2e662 100644
--- a/lua/lazy/core/loader.lua
+++ b/lua/lazy/core/loader.lua
@@ -187,7 +187,8 @@ function M._load(plugin, reason)
   end
 
   if plugin.cond ~= nil then
-    if plugin.cond == false or (type(plugin.cond) == "function" and not plugin.cond()) then
+    local force = reason.cmd and reason.cmd:sub(-1) == "!"
+    if not force and (plugin.cond == false or (type(plugin.cond) == "function" and not plugin.cond())) then
       plugin._.cond = false
       return
     end
diff --git a/lua/lazy/view/commands.lua b/lua/lazy/view/commands.lua
index 39bd3f8..e47e384 100644
--- a/lua/lazy/view/commands.lua
+++ b/lua/lazy/view/commands.lua
@@ -52,6 +52,9 @@ M.commands = {
   load = function(opts)
     require("lazy.core.loader").load(opts.plugins, { cmd = "LazyLoad" })
   end,
+  ["load!"] = function(opts)
+    require("lazy.core.loader").load(opts.plugins, { cmd = "LazyLoad!" })
+  end,
   log = Manage.log,
   build = Manage.build,
   clean = Manage.clean,